Instagram Best Practices
To see more tips and examples, visit our Instagram for Business help center.
Make sure you sign up for a personal account as well so you can experience what a user experiences. You’ll discover how you want to consume content, how you interact with other users and what type of images you find interesting.
SHARE COMPELLING CONTENT
Post photos that users can’t see anywhere else – behind the scenes photos or sneak peeks of what’s to come. Don’t be afraid to experiment, and pay attention to what users like and comment on most. Here are a few tips and tricks to make your photos more beautiful.
Example: Shwood Eyewear
TELL YOUR STORY
The photos you post tell a story about your brand. Users can tell when you’ve put thought into every photo you post. Being authentic about the content you share will help you build genuine connections with your followers.
Example: Almond Surfboards
EXPAND YOUR AUDIENCE
Connecting your Instagram account to your other social networks is a great way to let your followers know you’ve joined Instagram and to grow your audience. It also makes it easy to share the content you post on Instagram to your other accounts in order to increase your reach and exposure.
Example: Puma Sailing shares their Instagram photos on Tumblr and Twitter
Users generally like to see a variety of photos from different accounts in their feed. Post often enough to keep users engaged, but keep them wanting more. Spread your posts out throughout the day or over multiple days.
Example: charity: water
ENGAGE WITH THE COMMUNITY
Interact with the Instagram community, both in the app and in person. Ask questions in your caption and respond to comments. Engage with your local Instagram Meetup groups. Encourage users to hashtag photos at your events.
Example: NBC News Hashtag Collections
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